We are introducing U360—a new competition for 2010 that is the next generation of U B the Judge. U360 is a celebration of the role print plays in today’s marketing mix. U360 will embrace excellence in communication, design, and execution of projects. '360' reflects that the judging will take on a more holistic or 'all around' assessment of the project - from concept and writing, imagery and design, and finally quality of print and bindery execution.
Our new competition will move from an event-based, peer judging platform to review by a North American panel of creative, communication, and print professionals. Winners will be included in a showbook distributed throughout North America, the Utopia website, and in press releases. An exhibit of the winning entries will be available for local market events through your Utopia sales representative (based on availability).